Looking for the best newsletter automation tools in 2025? Here’s a snapshot of the top platforms designed to help small and medium-sized businesses (SMBs) save time, boost engagement, and drive results. From AI-powered workflows to CRM integrations, these tools cater to a variety of needs and budgets.

Key Takeaways:

• ActiveCampaign: Advanced segmentation and predictive analytics for detailed customer journeys.
• HubSpot Marketing Hub: CRM-integrated platform for aligning marketing and sales.
• Brevo (Sendinblue): Affordable, multi-channel tools with free CRM included.
• MailerLite: Easy-to-use with tools for ecommerce and content creators.
• GetResponse: Combines email automation with webinar hosting.
• Omnisend: Perfect for ecommerce with AI-driven product recommendations.
• Beehiiv: Focused on content creators with monetization options.
• CleverReach: GDPR-compliant with a strong focus on deliverability.
• Constant Contact: Event-driven automation and social media integration.
• Robust Branding Essentials Suite: Bundled digital services for beginners.

Quick Comparison Table:

Next Steps:

1. Choose a platform based on your business size, goals, and budget.
2. Focus on tools like AI-driven workflows, behavior-based triggers, and CRM integration.
3. Test free tiers or request demos to find the best fit.

These tools are designed to simplify email marketing for businesses of all sizes. Dive into the full article for detailed insights and recommendations!

Best Newsletter Platforms 2025: Top 5 Newsletter Software Reviews

1. ActiveCampaign

ActiveCampaign offers AI-powered workflows designed to create personalized customer journeys across email and social platforms. It reflects the growing trend of all-in-one solutions that blend email marketing with CRM functionalities ^[6].

The platform uses predictive analytics to schedule emails based on subscriber behavior, aiming to boost engagement.

Key Features:

• Dynamic Segmentation: Automatically organizes contacts by analyzing purchase history and behavior ^[5].
• Site Visit Triggers: Sends targeted email sequences when users visit specific pages ^[3].
• Lead Scoring and Split Testing: Helps prioritize leads and fine-tune content for better performance ^[4][7].

Although highly capable, ActiveCampaign can be more challenging to learn compared to simpler tools ^[8]. It includes step-by-step domain authentication guides ^[5][8] and spam testing features to help maintain strong email delivery rates.

For small and medium-sized businesses (SMBs) focused on detailed customer journey mapping, this platform offers measurable engagement benefits. While it may require more setup and effort than basic tools, its potential for strong returns makes it a great choice for SMBs looking to scale their campaigns effectively.

2. HubSpot Marketing Hub

HubSpot Marketing Hub builds on its CRM integration by offering tools that align marketing and sales teams on a single platform. It’s particularly effective for creating email campaigns driven by data while keeping sales processes tightly connected.

Key Newsletter Features:

• Easy-to-use drag-and-drop campaign builder
• AI-powered tools to optimize send times
• Contact management integrated directly with CRM

Pricing Options:

• Starter: $20/month (1,000 contacts, basic automation)
• Professional: $890/month (includes advanced workflows)
• Enterprise: Custom pricing (designed for in-depth analytics)

A notable 63% of users say they chose HubSpot because it aligns sales and marketing efforts seamlessly ^[7]. The platform’s ability to track campaign revenue also helps businesses see the ROI of their email efforts ^[7].

HubSpot offers an email health grader to boost deliverability ^[4]. However, it does have a steeper learning curve compared to simpler tools like MailerLite ^[9]. To address this, HubSpot provides detailed onboarding resources to help users get started ^[7].

For small and medium-sized businesses (SMBs) looking for scalable email automation, HubSpot’s ecosystem is a strong choice. It integrates with over 500 apps, including Shopify and Zoom, making it a versatile option for growth-focused SMBs ^[7].

"While ActiveCampaign offers deeper behavioral tracking, HubSpot provides better sales-team alignment through its CRM ^[7]. This makes it particularly effective for SMBs looking to bridge the gap between marketing and sales operations."

3. Brevo (Formerly Sendinblue)

Brevo is a great choice for small and medium-sized businesses (SMBs) looking to balance cost with effective sales tools. With features like AI-driven send-time optimization – aligned with 2025’s focus on smarter content delivery ^[6] – and scalable automation, it’s designed to meet SMB needs without breaking the bank.

Key Newsletter Features:

• AI-driven send-time optimization
• Multi-channel tools (email, SMS, web push notifications)
• Built-in CRM with every plan
• Ecommerce triggers and workflows
• Drag-and-drop automation builder

Brevo’s pricing is based on email volume, not the size of your contact list:

This pricing approach helps SMBs keep initial costs low while allowing them to scale email campaigns as needed.

Brevo integrates smoothly with platforms like Shopify and WooCommerce, enabling automated tasks like purchase confirmation emails and abandoned cart recovery. Businesses using Brevo’s email and SMS automation tools report a 23% boost in online store conversions ^[3].

Setting up workflows is quick and easy with the drag-and-drop builder – 68% of users complete setup in under two hours ^[1]. Behavior-based triggers and customization options add to its appeal.

"Brevo offers surprisingly powerful automation tools at a price point that’s hard to beat for SMBs." – EmailTooltester Review Team ^[3]

All plans include transactional email features and CRM access. While it offers fewer automation templates than some competitors, Brevo still earns a 4.6/5 satisfaction rating ^[6], making it a solid option for SMBs focused on value.

4. MailerLite

MailerLite is a solid choice for small and medium-sized businesses (SMBs) looking for a balance between cost and advanced features. It offers tools that are easy to use while still delivering powerful automation options, making it a great fit for businesses aiming to scale.

Key Features:

• Visual automation builder with multi-step triggers
• Built-in email verifier to maintain clean email lists
• AI-powered subject line optimizer (introduced in Q3 2024) to align with AI-focused content trends ^[6]
• RSS-to-email automation for content creators
• Tools for selling digital products

What makes MailerLite stand out is its pricing structure, which grows alongside your business:

MailerLite shines in ecommerce with features like automated abandoned cart recovery and post-purchase workflows, compatible with platforms like Shopify and WooCommerce. Its website builder also helps SMBs streamline their marketing efforts by combining multiple tools into one platform, catering to the increasing demand for simplified marketing solutions ^[6].

Though the automation template library is smaller compared to some competitors, MailerLite’s drag-and-drop editor makes campaign creation straightforward. Its workflow builder allows small teams to craft complex automation sequences without needing coding skills.

MailerLite boasts a 98% sender reputation, outperforming Moosend’s 95%, and leads in email deliverability metrics ^[5][9]. For ecommerce businesses, it offers advanced product recommendation workflows based on purchase history ^[4]. While it doesn’t include a built-in CRM, the platform’s segmentation tools – using custom fields and tags – make audience management highly effective.

5. GetResponse

GetResponse stands out by combining omnichannel marketing with webinar-driven automation. Its drag-and-drop visual workflow builder makes setting up campaigns a breeze, allowing SMBs to design complex workflows 37% faster compared to ActiveCampaign ^[7].

Pricing Plans

GetResponse offers flexible pricing to match business needs as they grow:

The Creator plan, in particular, is ideal for businesses looking to host webinars, with support for up to 500 attendees ^[2].

Features to Know

GetResponse comes with over 100 mobile-friendly templates ^[4] and pre-built sequences for tasks like welcome emails and abandoned cart recovery ^[2]. Its webinar-triggered sequences take ecommerce automation to the next level ^[4].

Some key perks include:

• Spam testing tools and automatic list cleaning to improve deliverability rates ^[4].
• Discounts: 18% off annual plans and 50% off for non-profits ^[2].
• Unified pricing for managing multiple marketing channels ^[7].

For businesses that need extra help, higher-tier plans include priority phone support and access to over 150 automation tutorials ^[7].

6. Omnisend

Omnisend is a go-to platform for e-commerce SMBs looking for automation tools that focus on driving conversions. It combines email, SMS, and web push notifications to create well-coordinated campaigns, keeping up with the rising need for targeted automation solutions in 2025 ^[6].

Pricing Structure

Note: Prices are based on annual billing ^[2][5].

This pricing model caters to businesses at different growth stages, from startups to more established operations.

Key Features for E-commerce Automation

Omnisend stands out with its specialized tools tailored for online retailers. Its automation features include:

• AI-driven product recommendations and optimized send times based on customer purchase history ^[1].
• Dynamic Segmentation that updates in real time, grouping customers based on lifetime value and buying behaviors ^[1][5].
• Tools for automated post-purchase engagement, helping SMBs secure repeat customers.

Pre-built Automation Workflows

Omnisend provides ready-to-use workflows that are proven to work for e-commerce. These include:

• Cross-channel cart recovery campaigns using email and SMS triggers.
• Post-purchase follow-ups designed to encourage customers to shop again ^[1][5].

Unified Campaign Management

The platform’s dashboard simplifies managing campaigns across multiple channels. For example, if a customer ignores an abandoned cart email, Omnisend can automatically send an SMS follow-up, creating a seamless shopping experience ^[1][5].

With its user-friendly setup, 83% of users report being able to configure their workflows in under two hours ^[1]. This makes Omnisend a practical choice for businesses needing quick and efficient automation tools.

sbb-itb-fd64e4e

7. Beehiiv

Beehiiv is designed with content creators and publishers in mind, offering powerful automation tools tailored for 2025. With an impressive 4.8/5 stars rating on G2, it’s a strong option for small to medium-sized businesses (SMBs) in media and content creation.

Pricing Plans

Features for Publishers

Beehiiv stands out by combining traditional newsletter tools with features tailored for modern content creators. Key offerings include:

• Custom Domain Integration: Use your own domain to maintain brand identity.
• SEO Tools: Built-in features to optimize your content for search engines.
• Monetization Options: Tools to help you generate revenue directly through the platform ^[2][6].

Analytics and Insights

Beehiiv provides detailed analytics to help you make informed decisions, including:

• Tracking subscriber growth
• Monitoring content engagement
• Measuring revenue from paid newsletters
• Segmenting your audience effectively ^[7]

Migration and Integration Tools

Beehiiv simplifies the transition process with tools that retain your subscriber lists and historical data, ensuring a smooth migration experience.

Continuous Development

The platform actively updates its features based on user feedback, with plans to roll out more advanced tools soon ^[2]. This commitment makes Beehiiv a strong option for SMBs looking to grow their audience and monetize their content effectively.

8. CleverReach

CleverReach is a platform designed with a strong focus on compliance and deliverability, boasting an impressive 98% deliverability rate ^[6]. For small and medium-sized businesses (SMBs) that prioritize secure and compliant email automation, CleverReach offers GDPR-ready tools and military-grade encryption – essential features given the tighter data regulations expected by 2025 ^[6].

Pricing Structure

Key Features

CleverReach provides responsive email templates that work seamlessly across all devices ^[6]. Its double opt-in system and built-in GDPR compliance tools make it a reliable choice for businesses focused on staying within regulatory boundaries. The platform also includes a real-time spam score checker to help avoid blacklisting – an important feature considering that 43% of SMBs face deliverability issues in 2025 ^[6].

Analytics and Performance

The platform comes with a robust analytics suite, enabling users to monitor campaign performance effectively. Its user-friendly interface has been rated 4.3 out of 5 for ease of use ^[2].

Integration Options

CleverReach integrates with popular e-commerce platforms and CRM systems, offering features such as:

• Automated marketing workflows
• Team access controls
• Multi-channel campaign performance tracking

User Feedback

"Users consistently praise CleverReach for its ease of use, responsive customer support, and excellent value for money" ^[2][10].

With a 4.4/5 rating from 180 reviews, CleverReach is appreciated for its simplicity and helpful customer support ^[10]. While the platform meets most SMB needs, advanced segmentation can be challenging and may require custom field workarounds ^[2][10]. Still, for businesses seeking a cost-effective solution with strong functionality, CleverReach is a dependable option for newsletter automation.

9. Constant Contact

Constant Contact is making waves in 2025 with its event-focused marketing tools and easy-to-navigate interface. It boasts an impressive 98% sender reputation ^[9]. By integrating event management with behavior-driven campaign triggers, it caters directly to one of the major trends shaping small business marketing.

Pricing Structure

Key Features

Constant Contact shines with its powerful automation tools, offering AI-driven subject line suggestions and behavioral triggers. Users can choose from over 100 mobile-friendly templates and tweak them easily with a drag-and-drop editor ^[4][11].

What sets it apart is its event management integration. For example, restaurants using automated reminder sequences have seen a 40% boost in event attendance ^[4]. E-commerce businesses are also seeing results – one boutique retailer reported a 27% jump in repeat purchases in 2024, thanks to its abandoned cart automation ^[5].

Integration Ecosystem

Constant Contact connects seamlessly with:

• Shopify, WooCommerce, Eventbrite, and over 300 apps via Zapier ^[4]

Analytics and Performance

The platform offers real-time reporting to track key metrics.

"Users consistently praise Constant Contact for its ease of use and customer support, earning it a 4.0/5 rating from 1,504 reviews on G2" ^[4].

While its pricing might be higher than some competitors, the combination of email marketing and event-driven automation makes it a strong choice for businesses focused on customer engagement.

10. Robust Branding Essentials Suite

Robust Branding Essentials Suite is designed for small and medium-sized businesses (SMBs) that want to manage their website and email marketing in one place. It combines tools for newsletter automation with features to build and maintain a strong online presence.

Pricing Structure

This suite is a great starting point for businesses planning to transition to more specialized platforms like HubSpot or ActiveCampaign in the future.

Core Newsletter Features

The email marketing tools include 50+ responsive templates, offering fewer options compared to services like MailerLite or Constant Contact. However, it meets the growing demand for integrated marketing solutions by combining email automation with social media management and SEO tools.

You can manage newsletter signups directly through your website’s contact forms without needing to add extra code ^[5]. Key workflow features include:

• Open and click tracking
• List segmentation
• Real-time analytics dashboard
• Basic A/B testing tools

Integration Ecosystem

One of the suite’s standout features is its built-in integration with its own web hosting services ^[4]. This ensures smooth coordination between your website, email campaigns, and social media efforts.

Business Growth Path

"Our platform serves as a stepping stone for growing businesses, allowing them to scale their digital presence without the complexity of enterprise solutions", says Robust Branding’s product lead in their 2024 platform roadmap [Context].

The suite also offers a clear path for SMBs to transition to partner agencies and more advanced tools as their needs grow ^[3].

Analytics and Performance

The platform tracks key metrics such as open rates, click rates, subscriber growth, and campaign conversions.

For businesses focused on ease of use rather than advanced customization, the Essentials Suite provides a practical solution for starting with newsletter automation while benefiting from its broader digital marketing features.

Tool Comparison Chart

Here’s a breakdown of the leading newsletter automation tools for 2025 to help you choose the right one for your needs.

For businesses looking for an all-in-one solution, Robust Branding Suite combines basic automation with a wider range of digital tools, making it a flexible option for those needing bundled services.

Summary and Next Steps

Choosing the best newsletter automation tool depends on your business stage, your team’s technical skills, and how well the tool integrates with your CRM. Keep in mind the key trends for 2025: AI-powered content tools, behavioral triggers, and seamless CRM integration.

Recommendations Based on Budget

• For Early-Stage Businesses (Under $30/month): MailerLite or the Robust Branding Essentials Suite are solid options. If you’re just starting out and need basic automation along with other marketing tools, the Robust Branding Suite ($29/month) is a great choice. It includes web hosting and basic marketing automation – ideal for building your online presence.
• For Growing SMBs ($30-100/month): Brevo’s Pro plan ($65/month for 10,000 emails) is a good fit, especially if you’re scaling up. If you’re in ecommerce, Omnisend is another strong contender.

Key Steps to Get Started

Once you’ve chosen a platform that fits your needs and budget, focus on these critical steps to set it up effectively:

• Validate your email lists: Use the platform’s tools to boost deliverability by 15-20% ^[2].
• Set up essential automations: Build workflows for welcome emails, purchase follow-ups, and re-engagement campaigns.
• Optimize send times: Monitor performance to achieve open rates up to 22% ^[2].

Technical Tips for Migration

During migration, ensure you maintain DNS records and follow a 48-hour warm-up period for smoother transitions ^[5]. ActiveCampaign’s domain authentication guides are a useful resource for this process ^[5][8].

Finalizing Your Choice

To finalize your decision, follow these steps:

• Request demos from your top 2-3 options.
• Match the tool’s workflow complexity to your team’s technical skills.
• Regularly evaluate performance against the key benchmarks for 2025.

FAQs

What is the best software to create newsletters?

The ideal newsletter software depends on your business size and specific needs. Based on 2025 industry benchmarks ^[6], here are some top recommendations:

For Small Businesses (1-1,000 subscribers):

• MailerLite: A user-friendly option with a great price point for beginners.
• Brevo: Offers both email and SMS capabilities, making it versatile.

For Growing Companies (1,000-50,000 subscribers):

• ActiveCampaign: Known for its advanced automation features and predictive lead scoring.
• GetResponse: A strong choice for businesses that host webinars.

For E-commerce Businesses:

• Omnisend: Stands out for its seamless e-commerce integrations.

These tools reflect key trends for 2025, including AI-driven personalization, multi-channel support, and behavioral targeting.

When choosing software, consider these factors:

• Deliverability rates
• Automation features
• Integration options
• Pricing plans
• Customer support quality

For newcomers to digital tools, the Robust Branding Essentials Suite ($29/month) is a great bundled option.

Related Blog Posts

• Top 5 Frugal Marketing Tools for SMBs
• Ultimate Guide to Personalized Marketing Automation
• Q&A: Personalized Marketing for SMBs
• How CRM Integration Boosts Marketing Automation