Key Features to Look For:

• Design Simplicity: Drag-and-drop interfaces, pre-made templates, and smart alignment tools.
• Brand Integration: Custom fonts, logos, and color palettes for consistent branding.
• Interactive Elements: Animated charts, tooltips, and clickable visuals for higher engagement.

Quick Comparison of Tools:

For SMBs, choosing the right tool depends on your needs: Visme excels in branding and versatility, while Infogram is ideal for data-driven visuals. Start with free trials to find the best fit for your business.

Must-Have Features in Infographic Tools

Simple Design Interface

Creating professional infographics shouldn’t require a design degree. Tools with drag-and-drop interfaces make the process much easier. Research shows that people focus more on visually rich, information-driven graphics than on plain images . This makes it crucial to use tools that simplify design while delivering engaging results.

A user-friendly interface should offer:

• Customizable content blocks for flexibility
• Pre-made templates sorted by type for quick starts
• Grid lines and smart alignment to keep layouts tidy
• Quick resizing options tailored for different platforms

The right design tools not only save time but also ensure your visuals align with your brand.

Brand Integration Tools

Once you’ve nailed the design, consistent branding is key to reinforcing your identity. Infographic tools with built-in brand features make it easy to maintain a cohesive look across all your content .

Key branding tools to look for:

• Custom font uploads to match your style
• Logo storage for easy access
• Saved brand color palettes for consistency
• One-click application of brand assets to streamline design

These features ensure your infographics always reflect your brand’s personality.

Data Display and Interactive Elements

Static infographics are quickly losing appeal – today’s audiences expect interactive, dynamic content. Tools that combine data visualization with interactive features can help you meet this demand .

For instance, in March 2023, a marketing agency reported a 40% boost in client engagement after switching from static reports to interactive infographics. These revamped reports, featuring clickable charts and interactive elements, also reduced client churn by 25% .

Look for tools that include:

• Animated charts and graphs to bring data to life
• Customizable tooltips for added context
• Hover-over labels to enhance usability
• Pop-up windows for detailed explanations
• Video embedding options for multimedia storytelling
• Built-in quiz features to engage users further

These features together help businesses create clear, engaging, and brand-aligned infographics that resonate with their audience.

How to Create Stunning Infographics with PikToChart

5 Budget-Friendly Infographic Tools

Here are five tools that make creating infographics easy and affordable, offering features like simple design options, brand integration, and interactive data displays:

Visme

Visme is a versatile tool that combines ease of use with powerful data visualization features.

Key Features:

• Pre-designed content blocks tailored to your brand
• Interactive animations and hover effects
• Real-time team collaboration
• Comprehensive data visualization tools

Pricing: Offers a free plan; Pro plan costs $24.75/month .

Venngage

Venngage uses AI to streamline design and improve accessibility.

Key Features:

• AI-powered design generator for infographics
• Tools for improving accessibility
• Brand kit extraction to maintain consistency
• Priority support available 24/5

Pricing: Premium plan starts at $10/month per user (billed annually); Business plan is $24/month per user .

"Venngage is much more than just an infographic maker, it’s the go-to content creation tool." – Pete Dziedzic, COO at Life Insurance Strategies Group

Piktochart

Piktochart offers professional-grade tools with features that ensure precise layouts.

Key Features:

• Grid lines and smart alignment for polished designs
• A library of professional templates
• Tools for seamless brand integration
• Various data visualization options

Pricing: Pro plan is $14/month per user (billed annually); Business plan is $24/month per user .

Snappa

Snappa is ideal for quick and straightforward infographic creation.

Key Features:

• Simple, user-friendly interface
• Quick design tools for faster results
• Optimized for social media content
• Ready-to-use templates

Pricing: Free version available; Pro plan costs $10/month .

Infogram

Infogram focuses on creating visually engaging data visualizations and interactive charts.

Key Features:

• Advanced tools for data visualization
• AI-powered infographic generator
• Animated charts and graphs for dynamic presentations

Pricing: Free plan available; Pro plan starts at $19/month .

Here’s a quick comparison of the tools:

sbb-itb-fd64e4e

Tool Comparison Chart

This chart breaks down the main features of popular design tools, making it easier to see how they stack up:

Each tool has its strengths, but the table above highlights some of the key differences. Let’s dive into a few more details that matter for small and medium-sized businesses (SMBs):

Key Differentiators for SMBs

• Data Visualization Options:
  • Visme offers over 60 chart types.
  • Infogram specializes in interactive, data-driven visuals.
  • Snappa focuses on social media content with limited data visualization tools.
• Brand Integration Features:
  • Visme provides a robust brand kit, making it ideal for maintaining consistent branding.

"We looked at a number of different solutions and Visme had, by far, the broadest set of features at such a reasonable price point. We noticed the extra touches in our content and so did our customers."
– Rachel Adams, Dynamics Implementer, Sunrise Technologies

Asset Resources Comparison

While Visme stands out with its wide range of features and resources, other tools cater to specific needs. For instance, Venngage’s AI infographic generator is great for quick designs, and Infogram excels at creating visuals for data-heavy presentations. SMBs should weigh their project needs and budget when choosing the right tool.

Digital Services from Robust Branding

Infographic tools can make your content stand out, but pairing them with a well-planned digital strategy takes things to the next level. Robust Branding offers digital services designed to extend the reach of your infographics. This approach combines top-notch design with smart digital outreach, strengthening your overall brand identity.

Integration with Popular Infographic Tools

Robust Branding works alongside popular infographic tools to ensure your visuals are consistent and optimized for multiple platforms. Their team focuses on smooth integration across digital channels, helping your content perform better.

Affordable Digital Service Packages

Robust Branding offers a digital services package starting at just $39/month. This includes website design integration, SEO-friendly content, social media management, and performance analytics.

"Branding is what people say about you when you’re not in the room." – Jeff Bezos

Additionally, research shows that 84% of consumers are more likely to purchase from a brand they follow on social media .

Delivering Results Through Smart Integration

These services don’t just save money – they help businesses grow. For instance, email campaigns featuring branded infographics can deliver an impressive 42:1 return on investment .

Robust Branding boosts infographic success with tools and strategies like:

• Social Proof Widgets to track engagement
• Marketing Automation for efficient content sharing
• Traffic Amplification methods
• Executive Community Access for networking opportunities

Conclusion: Selecting Your Infographic Tool

Choose an infographic tool by considering your team’s design expertise and budget. Tools like Canva and Snappa are great for beginners with their easy-to-use interfaces, while Visme offers more advanced features for experienced designers.

Pricing varies, typically ranging from under $10 for basic features to over $20 for more advanced options. Here’s a quick breakdown:

Think about your content needs when choosing a tool. For example, Infogram is a strong choice for data visualization, while other platforms may specialize in templates or ease of use. Key features to consider include real-time collaboration, data visualization tools, template options, and integrations with other software.

Take advantage of free trials to see if a tool works well with your workflow and fits your budget. Make sure your choice aligns with your overall branding strategy to get the most out of your investment.

Related Blog Posts

• Top 5 Frugal Marketing Tools for SMBs
• How to Design Infographics for SMBs
• How to Choose Social Media Platforms for SMBs
• Why Brand Consistency Matters For SMBs