Let’s face it. Spending money on anything is difficult when you run a business. Each time you must put cash into another expense, you are losing profit, and that profit is harder to come by in this day when so many consumers are tightening their belts. As a smart business owner, you have to learn when to spend money and when to cut out costs. For example, marketing is a must, but not all marketing plans are the smartest. It’s time to compare two different options: blanket advertising and targeted website traffic.

How Blanket Marketing Works

Blanket marketing is a type of advertising strategy that involves advertising online, to anyone and everyone, without any consideration of their demographics, interests, or buying habits.

It is a common approach to advertising, but it is also one that can be incredibly costly for businesses. When businesses engage in blanket marketing, they pay big bucks to advertise their products or services to anyone who might be able to see the ads.

The primary issue with blanket marketing is that it can be a costly endeavor for businesses. Without any focus on target audiences or specific demographics, businesses are spending money on ads that may never be seen by their ideal customer. This can lead to a lot of wasted resources and an ineffective marketing campaign that doesn’t generate the desired results.

Another issue with blanket marketing is that it can be frustrating for viewers who aren’t interested in the product or service being advertised. This frustration can lead to a bad reputation for the business, which can ultimately lead to a decline in sales and revenue.

Furthermore, most of the advertising generated by blanket marketing will be a dead end. This means that the vast majority of people who see the ads won’t be interested in the product or service being advertised, and will likely never convert into customers.

When you compare blanket marketing to the option to buy targeted web traffic, you can see a big difference.

How Targeted Traffic Works

When you buy targeted traffic, you are creating a very different marketing plan that doesn’t even include advertisements. Instead, you will be spending your money to reach out to people who could really become customers, not to just everyone. When people do searches and look for certain keywords or subjects on the Internet, they will actually see your whole website in a separate window from where they have been browsing. These targeted visitors will be much more likely to become paying customers. When you choose to buy targeted web traffic, here are a few things you will gain:

• Your money will be going specifically to the types of people who will become customers.
• You will be spending less cash than you would through blanket marketing.
• You aren’t using pop-ups or other ads, so you won’t be annoying viewers.

Targeted website traffic will have the best ROI since you will be much more likely to convert viewers into customers. If you spend time blanketing the Internet with advertisements, you may be wasting money on people who will never become customers. Targeted website visitors will become customers, and this is a much better choice for your business. Don’t waste any more money on marketing that won’t work. Instead, make sure your traffic is targeted so that you are using your marketing money wisely.