Some business owners think that all they need to do is build a website and they will get customers. Others think that once they drive traffic to a website, they will have a giant customer base. Both of these are misconceptions that could be very costly.

Yes, it is important to have a web presence. Yes, driving traffic to it is equally important, but the truth is, there is much more to actually get customers. People could very easily take one look at your web page and move on.

If you want to drive traffic to your website and convert that traffic into a growing customer base, then you need to take action.

Evaluate Your Website

As an online business owner, your website is your virtual storefront, and it’s crucial that it makes a great first impression. Evaluating your website is the first step in identifying areas that need improvement and ensuring that your site is appealing to your target audience.

Realistically look at your site and ask yourself these questions:

• Would I buy products from a site that looks like this?
• Am I making a good first impression?
• What changes could I make to my website to be more appealing?
• Do I have an eye-catching design that actually captures attention?

When evaluating your website, put yourself in your customers’ shoes and ask yourself if you would buy products from a site that looks like yours. Look at your site from a visitor’s perspective and evaluate if you’re making a good first impression. If your website doesn’t catch a visitor’s attention in the first few seconds, they may leave and never return.

To make sure that you’re making a great first impression, consider the overall design of your website. Does it look professional? Is it easy to navigate? Is the layout visually appealing? Are your products or services prominently displayed? If your website design is outdated or cluttered, it may be time for a redesign.

Additionally, consider the usability of your website. Is it easy for visitors to find what they’re looking for? Is your site optimized for mobile devices? Are your contact details and social media links easy to find? A website that is difficult to navigate or not optimized for mobile can be a turnoff for potential customers.

Finally, look at the content on your website. Is it informative, engaging, and relevant? Does it accurately convey your brand’s message? High-quality content can help establish trust with your customers and encourage them to make a purchase.

Consider Content

Driving traffic to your website means getting more people to read content. There are many different ways you can use content throughout your web presence, like product or service information, blogs, social media entries, and page text. If you don’t have quality information, you could turn people away, especially if they feel like all you care about is making a sale. If you want to turn that traffic into customers, then you need to think about the content you are using. Make sure you do the following:

• Use keywords, but use them sparingly. Keyword stuffing is unprofessional and will give you a bad image.
• Provide real, educational information. Don’t just make the content about the sale or people will feel you’re too pushy.
• Keep content up to date. If you never update your blog or don’t keep up with social media, then people will think you don’t care.

Traffic to your website is just the first step in gaining more customers. In order to run a successful business, you need a quality, well-built web presence. When you do drive traffic to a website through various means, you need to give that traffic a great first impression to gain their business.