Most modern consumers ignore pop-up ads, and in fact, often resent them. On the other hand, they will usually take a look at what is known as a pop-under because it is not an obvious advertisement. Instead, it is a full web page that opens when they use a search engine to find specific results or open a specific website. They are often the result of a savvy business purchasing targeted online website traffic, and they count as a qualified hit.

What does all of that mean? Well, when you are in business and you want to increase your sales or try to convert possible clients into confirmed clients, you will use a lot of different marketing tactics. Some firms use things such as pop-up ads, banner ads, PPC ads, and different AdWords campaigns that attempt to draw attention away from the search engine results.

That is not really the most effective or direct way, however, to get website traffic. These methods are costly, too competitive, and generally the result of guesswork relating to keywords and terms that a business believes apply to their intended audience. When you purchase online website traffic, however, all of that guesswork is at an end.

How to Buy Traffic for a Website

Buying online website traffic means creating a very targeted campaign. It takes into consideration such factors as the geographic location of the intended audience (because that often does matter), the industry or niche to which the business belongs, the number of qualified hits desired each day, and the terms or words that might apply to the site or product (often called keywords).

As an example, a firm in England wants to sell health products in Australia. This would mean that they could buy online website traffic that was targeted specifically to meet such needs. This would allow their pop-under ads to appear only to those interested in related health topics, and who were located in Australia. This is truly targeted marketing and drives the right kind of traffic to the site.

Here’s an outline of the steps you should take when buying online website traffic.

1. Determine Your Goals

Before you start buying online website traffic, it’s important to determine your goals. Do you want to increase your website’s visibility? Are you looking to generate leads or sales? Once you’ve identified your goals, you can select the right platform and ad format to achieve them.

2. Choose the Right Platform

There are many platforms that offer online website traffic, and it’s important to choose the right one for your business. Google Ads and Facebook Ads are popular options that offer highly targeted traffic. Traffic exchanges and solo ads can also be effective, but may not be as targeted as other options.

3. Determine Your Budget

Once you’ve chosen a platform, you’ll need to determine your budget. Most platforms work on a pay-per-click (PPC) model, where you pay only when someone clicks on your ad. You should also consider the cost of creating your ad and any additional costs, such as landing page design or copywriting.

4. Choose Your Target Audience

To get the best results from your online website traffic, it’s important to choose your target audience carefully. Platforms like Google Ads and Facebook Ads allow you to target specific demographics, interests, and behaviors. Make sure to choose an audience that is relevant to your product or service.

5. Create Your Ad

The next step is to create your ad. Your ad should be visually appealing and communicate your message clearly. Make sure to use keywords that are relevant to your target audience and include a clear call to action.

6. Monitor Your Results

Once your ad is live, it’s important to monitor your results. Track your clicks, impressions, and conversion rates to determine how effective your ad is. Make any necessary adjustments to improve your results.

7. Optimize Your Landing Page

Your landing page is the page that visitors will see after clicking on your ad. It’s important to ensure that your landing page is optimized for conversions. Make sure your landing page is visually appealing, has a clear call to action, and is relevant to your ad.

The Bonuses of Targeted Website Traffic Online

Of course, presenting a preferred sales or landing page to those interested directly in a firm’s offerings are very valuable, but there is more to buying online website traffic. There is also the fact that each hit boosts search engine results – translating to more and increased website traffic online. There is the fact that each hit comes with an additional array of analytics or statistics.

For example, the firm that buys website traffic could also use website analytics to track the progress of each hit. They could see where (or if) their sales funnel is failing and then take steps to amend, improve, or somehow change this problem to help with sales or conversions.

Buying traffic for your website will help sales, but the long-term view is that it increases the size of the audience while also improving the quality of the site and the rank in search engine results.