It is both funny and frustrating to see how many business professionals scoff at the idea of targeted website traffic. This is because many are still holding on to the outdated idea of what it means to buy traffic.

Rather than understanding that it is targeted traffic to a website, a large number of professionals are equating the choice to buy targeted web traffic with old-fashioned bulk mailing lists. These two things have absolutely nothing in common and generate entirely different reactions.

The Difference Between Bulk Communications and Targeted Web Traffic

Let’s just look at the ways these things differ and why it is advisable to begin using targeted website traffic as soon as possible.

In the world of digital marketing, there are two main types of communication strategies that businesses use to reach their audience: bulk communications and targeted web traffic. While both can be effective in their own ways, understanding the differences between the two can help businesses make more informed decisions about how to allocate their resources and reach their desired audience.

Bulk Communications

Bulk communications, as the name suggests, involve sending out a large volume of messages to a wide audience. This can include email blasts, social media posts, banner ads, and other forms of mass communication. The goal of bulk communications is to reach as many people as possible with a broad message. While this approach can be effective in generating awareness and creating brand recognition, it may not be the best way to drive conversions or sales.

Targeted Web Traffic

On the other hand, targeted web traffic involves reaching a specific audience with a tailored message. This can be achieved through a variety of tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media targeting, and content marketing. By focusing on a specific group of people who are more likely to be interested in a product or service, businesses can increase their chances of driving conversions and sales.

The Difference:

The main difference between bulk communications and targeted web traffic is the level of specificity in the messaging. Bulk communications are designed to reach a wide audience with a general message, whereas targeted web traffic focuses on a specific audience with a tailored message. While both approaches can be effective, businesses need to consider their goals and resources when deciding which strategy to use.

For example, if a business is looking to generate brand awareness, a bulk communication approach may be the best option. However, if the goal is to drive sales, a targeted web traffic strategy may be more effective. By focusing on a specific group of people who are more likely to be interested in a product or service, businesses can increase their chances of driving conversions and ultimately growing their bottom line.

Furthermore, when you use a bulk email or advertising list, there is only the most tenuous connection between the product, service, or idea you hope to market and the vast majority of people on the list. You send out thousands of messages (each costing money) and you get only a slim percentage of response.

With targeted website traffic, the message goes to a group that is clearly and actively seeking precisely what you have to offer. This is because the best-targeted website traffic relies on the use of pop-under pages that are triggered by specific searches and links.

These pop-under pages direct the targeted website traffic to the business owner’s website. There is no path or set of steps to follow that will eventually get them to the business owner’s intended destination. Instead, it is one step and they are at the full website.

What Targeted Website Traffic Provides

So, when you buy targeted website traffic it is really the same as a ready and waiting audience already seeking what you offer. Of course, there is more to the story. When you purchase targeted visitors that receive pop-under pages in their results, you create unique hits on your website.

This means that each of your targeted website visitors helps to improve your position with the different search engines. Algorithms used to calculate all search engine results want to see unique hits from real people. They can actually tell when hits come from only a scant number of sources and may punish rather than reward the website. When thousands of different viewers head to a website, however, the search engines understand this to be significant and reward the site with a higher rating. Over time, this leads to a lot of standard website traffic (instead of purchased traffic) and this is a clear indicator that the traffic targeted for attention or sales has led to a tremendous amount of overall growth.

You can achieve valid and lasting growth with the use of targeted web site traffic, and it can often begin to make improvements in the site in a matter of days!