When your website partners with GrowStats, you can immediately get thousands of new visitors who have never seen your site before, and who would never have known about your products or services otherwise. GrowStats allows you to buy traffic for your website and immediately experience a surge in visitors that you can use to boost sales.

However, increasing your sales numbers isn’t simply a matter of buying website traffic and then watching sales shoot up. You have to optimize your site, and especially your site’s landing page, to convert as much of the web traffic you buy as possible. To help your company do this, we have created this brief guide that explains what it takes to turn visits into sales.

Minimize Load Time

When you choose GrowStats for buying website traffic, you’ll be prompted to choose a page on your site where we should direct all visitors. This can be a currently existing page, or it can be a page you have created specifically for your GrowStats campaign. If you don’t already have a high-converting sales page, we suggest that you create one, and then take steps to make it load as fast as possible. Decrease image size, use Google Caching, and where possible, substitute HTML objects for images. When your site appears in a pop-under ad, you don’t want it slowing down the user’s computer. You also don’t want the ad loading so slowly that the user closes it without ever seeing the content. Get your load times down so that none of these technical issues arise.

Use Attractive Elements

Image matters. When you buy traffic for a website, you want to send the new visitors to a page that appears professional and compelling. Anything less, and people are apt to write your site off as a scam, or simply not take any interest in it whatsoever. We advise using colorful design (not just black-and-white text), attractive fonts, and high-res pictures. Take a look at Amazon, Zappos, the Apple store, and other major online retailers, and take cues from the design techniques that they use. You shouldn’t copy their aesthetic exactly, but looking at their sites will teach you a great deal about the design you should strive for.

Include a Special Offer

You will get more new customers if you buy web traffic, and then offer the influx of visitors an interesting deal that is not normally available on your site. When a deal is only available for a short time, customers are far more likely to purchase it. Similarly, if the deal represents a meaningful discount over your normal prices, they’ll be more apt to open their purse strings. Remember that these new visitors are the seeds to even more business. Get them to buy, give them great service, and then allow their word-of-mouth advertising to spread your company’s reputation far and wide.

Understanding Your Audience

Understanding your target audience is a critical aspect of turning website visits into sales. By gaining a deep understanding of your audience’s needs and preferences, you can create content and messaging that better resonates with them. This understanding can help you develop products and services that meet their specific pain points, leading to increased sales and customer loyalty. By analyzing their online behavior, you can also personalize the user experience and present relevant offerings, leading to a higher likelihood of converting visitors into paying customers. Overall, a customer-centric approach that puts your audience’s needs at the forefront can be a powerful strategy for improving your conversion rates and growing your business.

Creating Compelling Content

Creating compelling content is crucial to converting website visitors into paying customers. Your website content should be visually appealing, informative, and persuasive, with high-quality images and videos that catch visitors’ attention. Clear and concise copy that highlights the benefits of your products or services can help visitors understand the value of what you offer. Additionally, including prominent call-to-action buttons can guide visitors towards taking the desired action, whether it’s making a purchase, filling out a form, or subscribing to your newsletter. By creating compelling content that engages your visitors and communicates the value of your offerings, you can increase the chances of converting them into loyal customers.

Streamlining the User Experience

Providing a streamlined user experience is critical to converting website visitors into customers. A website that is difficult to navigate, loads slowly, or is cluttered with too much information can quickly discourage visitors from engaging with your content or making a purchase. Therefore, it’s essential to design your website with a focus on user experience, making it easy to find what visitors are looking for quickly. A clean and simple layout with clear calls-to-action can help guide visitors towards making a purchase, while fast loading times can reduce bounce rates and improve engagement. By prioritizing the user experience, you can create a website that encourages visitors to stay longer, engage with your content, and ultimately convert into paying customers.

By implementing these strategies, you can increase your chances of turning website visits into sales.