You have to face reality. The Internet is a competitive and unforgiving place. If you make one mistake, you could lose your business to the many other companies reaching out to your customers. If you don’t make the right decisions, you could pay dearly and this can be especially detrimental if your business is completely […]

If you have any way of checking your website statistics (and any business owner should), what do you see right now? Are you getting the kind of online website traffic you need to build a stronger business? Truthfully, everyone needs more traffic to the website, but many don’t know how to drive those numbers up. You […]

Conducting a successful business is not easy. You have to know your industry, offer competitive pricing, handle all of the day-to-day “stuff”, and then there is the never-ending need for marketing. How most business professionals ask themselves “am I to do successful marketing when I don’t have any real time?” This is a truly modern […]

Let’s head back in time to 1995. Let’s say you are a business owner of that era and you needed to do some advertising. You would sit down with a marketing or advertising firm, design printed materials, purchase mailing lists or phone lists, do cold calls or send out bulk mailings, and maybe (if you […]

Take a moment and think like a customer. What if you want to order pizza, but you don’t know what restaurants are near you? What is the one method you will most likely use to find the right pizza place? If you are like most, you will immediately fire up the computer and use a […]

Anyone who owns a “brick and mortar” store or shop knows that simply opening their doors for business never means that people will visit. It is never a case of “if you build it, they will come”. Instead, it is necessary to understand your intended customers and to use valid forms of communication to get […]

What happens when people are looking for a business like yours, but they don’t know you exist? If they are unsure of what company to turn to, they will do a web search. People like the power of the search engines because they can have immediate access to the specific information or business for which […]

It’s hard to build a successful business online. There are literally thousands of other people vying for the same customer base as you, and the Internet is a very big place. Without a proactive approach, a company can easily fail. Even if you have been working hard, your business may be struggling. Do you need […]

Most modern consumers ignore pop-up ads, and in fact, often resent them. On the other hand, they will usually take a look at what is known as a pop-under because it is not an obvious advertisement. Instead, it is a full web page that opens when they use a search engine to find specific results […]

There are many reasons why you need more online website traffic. Of course, the obvious one is that you will get more chances of visitors becoming customers. Think about it. If you have 2,000 hits a day and only 5% of those hits turn into real clients, you are still getting 100 customers a day. If […]