Let’s head back in time to 1995. Let’s say you are a business owner of that era and you needed to do some advertising. You would sit down with a marketing or advertising firm, design printed materials, purchase mailing lists or phone lists, do cold calls or send out bulk mailings, and maybe (if you had the budget) buy airtime on the TV or radio. You may have even gotten in early and done online advertising or started a website. All of this activity would have to be managed and a lot of follow up was necessary. No wonder advertising firms were so busy!

Today, however, all of that work can be streamlined down to a few vital activities, and most of it can be done by simply buying online website traffic.

Online website traffic has changed significantly over the past few years, thanks to advancements in technology and changes in user behavior. As more people access the internet through their smartphones and other mobile devices, businesses must adapt their online marketing strategies to reach their target audience effectively.

Here’s how online website traffic has changed and what businesses can do to adapt to these changes.

Mobile Traffic

One of the most significant changes in online website traffic is the increase in mobile traffic. According to Statista, mobile devices accounted for over half of all website traffic worldwide in 2021. Businesses that want to reach their target audience effectively must optimize their website for mobile devices.

Social Media

Social media has also had a significant impact on online website traffic. Platforms like Facebook, Twitter, and Instagram allow businesses to reach their target audience directly and drive traffic to their website. By creating engaging content and leveraging social media advertising, businesses can increase their online visibility and drive more traffic to their website.

Video Content

Video content has become increasingly popular in recent years, thanks to the rise of platforms like YouTube and TikTok. Businesses that incorporate video content into their online marketing strategy can increase engagement and drive more traffic to their website.

Personalization

Another trend in online website traffic is personalization. Users expect a personalized experience when they visit a website, and businesses that can provide this experience are more likely to drive traffic to their website. Personalization can be achieved through targeted advertising, personalized content, and personalized recommendations.

Voice Search

The rise of voice assistants like Siri and Alexa has also had an impact on online website traffic. Businesses that optimize their website for voice search can increase their visibility in search engine results pages (SERPs) and drive more traffic to their website.

How Times Have Changed

While that may seem like a tremendous oversimplification, just consider that firms that buy online website traffic are approaching only the most targeted potential customers. They are not using any guesswork to find these viewers, and they are getting invaluable feedback as they conduct this modern marketing.

Here is what we mean :

• When you buy online website traffic it is not just a general or generic list of people that receive your message. Instead, people who have actually searched for your precise offerings are taken directly to your sales, landing, or home page. This is not an annoying pop-up advertisement, however, but is the full-blown website of your choosing and design.
• Targeted means that you are not wasting a single resource. Rather than guessing what keywords or terms your intended audience may or may not use to find what you sell or offer, you are creating a fail-proof pop-under that appears only when people in your chosen niche or industry, geographic area, and specific criteria search for you.
• Because the online website traffic that you have purchased is so targeted, they should realistically accept your call to action. This means that you should get sales or conversions with each and every hit at the website. If this is not happening, you get to use the tools provided by your supplier of online website traffic to analyze where things have gone wrong. Whether it is a weakness in the sales funnel, shopping cart, or homepage itself, you can identify the problems and make the changes.

Reasons to Get Website Traffic

What if you don’t have a “sales funnel” or need to make conversions? Maybe you just have a website that is designed as an electronic advertisement for your “brick and mortar” business? That does not mean that you should ignore the need to buy traffic for the website. This is because those who do buy website traffic online increase their ratings in the search engine results with each hit or targeted visitor. Each hit to their site pushes them above their competitors, and this leads to increased sales and growth too.